Reviewed · AMSTERDAM

Become the Art you See!

4.9 · 22 reviews From $43 Operated by Museumphoto · Bookable on GetYourGuide
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What makes this Amsterdam experience interesting is simple: you step into famous Dutch paintings, not just beside them. In a small studio about 10 meters from Dam Square, you’ll dress up and get photographed as if you were part of the Dutch Golden Age.

I love two things here. I like the human touch, Britt and Peter, a born-and-raised Dutch couple who guide you through the whole look, from costume choice to poses. I also love the practical payoff, you leave with two prints plus an enlargement, and you get the original photo file by email.

One thing to consider: it is a short session, about 20 minutes, so it is not a long art lecture or museum tour. If you want hours of content, this may feel too focused on the photo moment.

Key highlights at a glance

  • Dam Square location: Museumfoto is right by the New Church area, roughly a 10-minute stroll from major sights.
  • Britt and Peter’s guidance: They help you choose, pose, and wear the costumes comfortably and confidently.
  • Handmade costumes and period attributes: Costumes are made by Britt, and more options are added every few months.
  • Dutch Golden Age portrait choices: Includes The Milkmaid, Girl with the Pearl Earring, Prince William of Orange, The Happy Drinker, and Rembrandt van Rijn in Circles.
  • You pick the final image: After a couple of shots, you choose the one you like, and that becomes your printed memory.

Becoming Dutch Masters in 20 Minutes, Right by Dam Square

Become the Art you See! - Becoming Dutch Masters in 20 Minutes, Right by Dam Square
I like experiences in Amsterdam that feel like a story, not a checklist. This one works because it is fast, hands-on, and photo-first. You do not need to understand art theory to enjoy it. You just need to be game for costumes and a bit of posing.

The core idea is wonderfully direct: you pick a Dutch masterpiece style portrait and then get dressed so you look like you belong in it. The studio is close enough to Dam Square that you can easily fit the shoot into a day of canals, museums, and wandering.

If you care about keeping something real from Amsterdam, this delivers. You leave with physical prints, plus the original digital file sent by email. That combination matters, because it turns the experience into something you can frame, share, or keep as a yearly reminder without relying on your phone camera roll.

Other things people book in Amsterdam:

Getting to Museumfoto: The Easiest Way to Find a Studio in Central Amsterdam

Become the Art you See! - Getting to Museumfoto: The Easiest Way to Find a Studio in Central Amsterdam
The meeting point is Museumfoto, Eggertstraat 2. It sits very close to Dam Square, about 10 meters away, and you can orient yourself by walking around the New Church and looking for the studio nearby.

This location is a practical win. You avoid the “where exactly is this place?” stress that can eat time in central Amsterdam. You also do not need a long commute, which keeps the session feeling effortless.

One small tip from how these setups usually work in tight central areas: plan to arrive a few minutes early. The shoot is short, so you want your energy intact when you walk in, not rushed while you search for the door.

Choosing Your Dutch Golden Age Portrait and Costume

Become the Art you See! - Choosing Your Dutch Golden Age Portrait and Costume
Your first key moment is choosing what kind of portrait you want to become. You are guided in the studio, and you select the look from options inspired by well-known Dutch works.

The portrait choices include:

  • The Milkmaid
  • Girl with the Pearl Earring
  • Prince William of Orange
  • The Happy Drinker
  • Rembrandt van Rijn in Circles

There are also costume options that change seasonally. In spring 2017, you could adorn the costumes of William the 2nd and Maria Stuart, which tells you the studio updates the choices over time.

I like that the options evolve. It means you are not stuck with the same five looks forever, and it can make repeat visits more fun for people who already have an Amsterdam photo they like.

Because this is a costume portrait, think about what you want the photo to feel like. Some looks will be more formal, others more playful. If you have a partner, you can also think about contrast, one person in a dignified pose and the other in something more lively.

Inside Britt and Peter’s Cozy Studio by Dam Square

Become the Art you See! - Inside Britt and Peter’s Cozy Studio by Dam Square
The studio itself is part of the charm. Britt and Peter welcome you into their small, cozy photo studio just by Dam Square. The setting is intimate, which is good for two reasons.

First, it makes the experience feel personal. You get real guidance on what to wear, how to stand, and how to look comfortable in period-style clothing. That matters because costumes can change your posture. Even if you are not used to posing, you will not have to freestyle.

Second, a smaller studio usually means faster transitions. With an overall session length of around 20 minutes, you want everything to flow, and a compact setup helps.

The backgrounds are described as beautiful, and the costumes themselves are handmade by Britt. That is the kind of detail that shows. When you are dressed head-to-toe in a costume made for the photo, your body language reads better on camera, and the final image looks more intentional.

The shoot also supports a practical range of languages. The host or greeter speaks Dutch, English, and German. If you want to ask questions about the costumes or poses, you can do it without a language barrier.

Same city, a different kind of day out:

The Shoot: Posing Like a Master and Picking Your Favorite Image

Once you arrive and choose your portrait style, you get dressed in your selected costume. From the moment you step into the outfit, the goal is to get you looking like the character you chose, and that includes small adjustments to how you hold your hands, where you look, and how your shoulders sit.

Britt and Peter guide you through the poses and the costume details, and there is a professional photographer taking the photos. The photoshoot includes a couple of images, not just one rushed frame.

Then comes one of the smartest parts of the setup: you get to pick the one you like. After the couple of photos are taken, you choose your favorite. That is the version you get printed for you, which helps avoid the common problem of leaving with a photo you only tolerate.

I also like that the guidance is described as easygoing and talkative, with a professional approach. That combination helps you relax. In costume photos, confidence is part of the final look, and the studio clearly aims for a comfortable atmosphere.

If you are taking this as a couple, this is also a good moment for chemistry. You can look at each other during the posing guidance, then settle into the final image. It tends to feel fun rather than stiff.

What You Leave With: Prints, Enlargement, a Postcard, and a 4 MB Email File

The biggest question for me in any Amsterdam photo shoot is always the same: what is the value once you walk out the door?

Here, the included items are clearly set up to produce both immediate and lasting keepsakes.

You get:

  • 2 prints in size 10 x 15 cm
  • 1 print enlargement in size 15 x 23 cm
  • Email with the original file, about 4 MB
  • A postcard is also made for you

No frames are included, so you’ll need to decide later if you want to frame one of the prints. Also, extra prints are not included, so if you fall in love with more than one shot, plan on selecting only what is covered.

This mix is a sweet spot. The smaller prints are easy to store and share, and the enlargement is what you show people. The emailed original file is practical too, because you can keep it without worrying about damage, and you can print it later if you want.

From a value perspective, it is not just a service fee. You are paying for the photographer time, costume use, and tangible output, plus digital delivery. In a city where you can spend a lot on souvenirs, that matters.

Price and Value: Is $43 Worth a Costume Portrait in Amsterdam?

Become the Art you See! - Price and Value: Is $43 Worth a Costume Portrait in Amsterdam?
At $43 per person, this sits in the “small splurge” category. For some people, that sounds like a lot. For others, it is exactly right, because the output is more than a single photo.

Here is how I think about the value:

  • You are not paying for one quick snapshot. You get a guided costume experience, a couple of photos, and then a selection step.
  • You receive multiple print products, including an enlargement. That is the part many photo services skip.
  • You also receive the original digital file by email, so the experience continues after your trip.

You should also weigh it against typical costs of souvenir photos around central Amsterdam, which often end with you taking home nothing physical or only a minimal print. In this case, the physical keepsakes are part of the package.

Is it the cheapest thing you can do in Amsterdam? No. But it is one of the more memorable ones, because it turns you into art in a way you cannot buy at a shop.

Practical Tips So Your Photo Looks Great (and Feels Comfortable)

Become the Art you See! - Practical Tips So Your Photo Looks Great (and Feels Comfortable)
Since you are dressing in period costumes, small practical choices can make a big difference.

  • Wear something you can comfortably remove and put back on. Costumes can involve layers, and you will move through the shoot quickly.
  • Plan your hair and makeup expectations. The studio provides the costume and the overall styling for the look, but your hair comfort matters, especially if you are choosing a portrait where a certain look is emphasized.
  • Bring neutral footwear. You may not be standing for a marathon, but you will want stable footing while posing.
  • If you have any preferences about the portrait style, decide them in advance. You can still choose on site, but having a first and second option helps you commit.

One more practical note: the session is around 20 minutes, so it is best for people who like quick, focused experiences. If you are the type who enjoys sitting down for a long guided narrative, you may find this too short. If you prefer a fun moment with real outputs, it is a great fit.

Who Should Book This Amsterdam Costume Photo Session

This is ideal if you want an Amsterdam souvenir that looks like a story.

You will probably love it if:

  • you enjoy art and want a playful connection to the Dutch masters
  • you like costumes and do not mind being the center of attention for a few minutes
  • you want physical keepsakes plus the original digital file
  • you are in Amsterdam for a short time and want a high-impact, low-time commitment activity

It may not be the best fit if:

  • you dislike dressing up or hate posing
  • you are looking for a museum-style experience with long explanations
  • you want something other than a photo-based keepsake

And because the studio is wheelchair accessible, the setup is designed to welcome more people. If you have mobility needs, this is worth considering since the meeting point is very central.

Should You Book Become the Art You See?

If your goal is a memorable, easy-to-fit, high-value Amsterdam keepsake, I think you should book it. The location near Dam Square makes it easy to slot in, the process is guided, and the payoff is real: prints, an enlargement, and a digital file you can keep forever.

I would only skip it if you know you hate costumes or you want a longer, more educational experience. Otherwise, this is the kind of activity that turns an ordinary Amsterdam day into something you can actually hold in your hands later.

FAQ

FAQ

How long does the photoshoot last?

The session is about 20 minutes.

Where is the studio located?

You meet at Museumfoto, Eggertstraat 2, Amsterdam, only about 10 meters from Dam Square.

What kinds of portraits can I choose?

You can choose from Dutch master-inspired portraits such as The Milkmaid, Girl with the Pearl Earring, Prince William of Orange, The Happy Drinker, and Rembrandt van Rijn in Circles. Costume options can also change over time.

Who helps with costumes and posing?

Britt and Peter welcome you and guide you through choosing the look and through poses and costumes, along with a professional photographer taking the photos.

What do I receive when the session is finished?

You get 2 prints (10 x 15 cm), 1 print enlargement (15 x 23), and a postcard. You also receive the original photo file by email (about 4 MB).

Are frames or extra prints included?

Frames are not included, and extra prints are not included.

Can I pick which photo you print?

Yes. After a couple of photos are taken, you choose the photo you like.

What languages are available for the host or greeter?

Dutch, English, and German are available.

Is it a private group and is the studio wheelchair accessible?

It is a private group, and the activity is wheelchair accessible.

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